Behind the Seams

We are hat specialists. We don’t make lots of different products. We make hats and we do it well. We always start with a question - how can we make it better.

Next we research new fabrics, technologies and processes before beginning with owner Emma’s pencil doodles and fabric draping. From traditional methods to digital ideation everything is thoughtfully considered.

Our bold prints are exclusively designed by us, for us. Each design is unique and will not be found elsewhere. This takes time but we believe it’s one of the ways we change the current narrative surrounding gender stereotypes in children’s clothing. No pink for girls and blue for boys here, cool prints for cool kids. More recently we’ve been using our platform to encourage and support new creatives with our House of Hotdog initiative.

Our hats do more than sit pretty. Each element of the hat from the lining, the thread, the sticker that holds the barcode is planned. Details count, the exact number of stitches, the perfect tension on the sewing machine, the weight of a lining all adds up to a more comfortable product that lasts longer. These details become more evident when you see our products in action.

Superior quality is more than just great fabric. Our hats are long lasting because we use construction techniques that don’t cut corners.

We check each stage and each element by eye. We carry out rigorous performance tests and wearer trials. We take our time with every product. We send our hats out to real families to test too. It means our hats can handle family life.

The Beijing hat factory is small but mighty. For 25 years they have invested in training and equipment becoming best in category.

Our fabric is woven in Shanghai using 75% solar energy and recycled water in a state-of-art mill.

We carry out a thorough working conditions and environmental audit before working with any factory.